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Discretion is something that should be taken very seriously, especially when it comes to representing your brand as well as your clients. Professional discretion is incredibly important, and we at Axess2 abide by it whenever a client asks us to not reveal where they are.


Professional discretion is, essentially, the same as any other form of discretion, or being discreet with certain things that you say and do, but in a professional location/atmosphere. For example, if you were to discuss with your clients what you get up to at the weekend openly, then you are being indiscreet or displaying a lack of discretion.

If you are working with a client and they don’t want to reveal certain things about them, such as their location as mentioned in our latest case study, their age, gender, or their profession, then they are showing professional discretion.

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Before we talk about this point, it is vital to understand that professional discretion applies to both the client you are working with and your own brand. If your client doesn’t want to disclose any information, then they showing professional discretion, and the same applies for when your brand is required by a client to not give out any information about them.

With this in mind, here are a couple of reasons why it is important to maintain professional discretion.


Sometimes, a brand such as Axess2 might be required to complete a project that is located in a secure or private location. For instance, if Axess2 were to complete a project for an extremely wealthy client, they will want to make sure that their location isn’t disclosed, as it could provoke dangerous activities, such as burglary, which is something that neither parties want.

Therefore, professional discretion is very important, as it can ensure a client’s safety if they were to potentially become a target of awful crimes such as robbery.


If you, as a brand/company/business, are maintaining professional discretion on behalf of your clients, then they will start to develop loyalty towards you and your brand. Because you can maintain professional discretion across all channels, they will begin to trust you more.

Some of the things that your client could share with you might be so sensitive that it could endanger them, so maintaining customer loyalty could be just as important to them as the service you have provided for them.


This ties in very closely with customer loyalty; if you can maintain the loyalty of your customers, they will be incredibly happy with the service you have provided for them, as well as the discretion you have shown towards them.

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An added benefit of this is that people that have experienced a high level of customer service or gained a lot of customer satisfaction are more likely to share their experiences with others; building relationships with your client can be just as important as providing the initial service itself. For example, if a client is thrilled with your service, they are more than likely to tell their friends about the service, further increasing your reach as a business.


Discretion can help increase customer satisfaction, loyalty, as well as ensuring the safety and confidentiality of a particular client. However, professional discretion can also show how professional you are as a company. Maintaining a high level of professionalism can indicate to other potential customers how seriously you take your client’s opinions, as well as their confidential information.

If you can ensure to maintain the confidentiality of your client, then this can show to potential clients, as well as peers within your industry, that you are a trustworthy business that is professional with what you can provide for your client.

With all these in mind, it is safe to say that, if the client is requesting it, professional discretion is very important for your business as well as your client.

In our latest case study, we showed professionalism towards our client as well as producing a well thought out solution that exceeded their needs and expectations. This truly encapsulates what we do as a business; we at Axess2 go above and beyond for our clients, as well as maintaining a professional relationship with them, as we feel it is more important to make our clients happy more than anything else.