Marketing yourself is just as important when you’re a new building contractor or when you have a few years of experience under your belt. Getting people to know you and your work, however, can be a difficult process, especially because you need to be able to set yourself apart from everyone else in your field. Still, marketing yourself as a building contractor shouldn’t be daunting, as even though the process can take a while and require a lot of your effort, the payoff is always good.
NETWORKING
An essential part of marketing yourself is talking to other people. Finding building contractor communities and interacting with them by making new contacts or brushing up on old ones can help you grow your business. People who belong to these types of groups tend to know others, so you might even get new job recommendations and other opportunities you might not have had otherwise. Networking is also a great way to meet new subcontractors that might be interested in joining your project.
ONLINE PRESENCE
With the advent of social media and the rise of online businesses, it’s become incredibly important to have your own online presence, so that you can become known to more and more people. Current and potential clients will be able to check out your work or learn more about you and what you do, which should include your experience and previous jobs. Whether you opt for having a website, a blog or a strong profile on social media platforms like LinkedIn, you can certainly reach a wider audience by keeping an updated profile you can easily share online.
MARKETING STRATEGIES
There are a lot of marketing options you can try and see which ones are the best for you and what you want to achieve. For instance, you shouldn’t let the opportunity of marketing yourself via your business vehicles pass by – having your name and contact printed on its sides and back can improve brand awareness.
If you’re not using the vehicles, parking them in high traffic areas is always a good idea, since it increases the chance of more people getting in touch with you; this can be even more efficient because people will not save your contact information and call you while they’re driving.
You should also never underestimate the power of a good business card. Whether you’re networking or visiting new locations, having a card ready can easily provide a way to get your name and information to more people.
Marketing yourself as a building contractor is vital to expand your business, as you’ll be able to meet new people and acquire new opportunities. Whether you’re re-imagining a home or building something from scratch, creating a marketing strategy is always essential to business growth. To learn more about this issue or about what Axess2 can do for you, feel free to talk to us today on 01200 315 025. You can also follow us on Facebook, Twitter and Google+.